Privacy Policy

EFFECTIVE: March 18, 2019

We will try to make this as painless as possible, but the reality is that all Privacy Policies contain legalese.

We respect your privacy. This policy sets out our privacy practices and explains how we handle the information we collect when you visit and use the V&B websites, services, and documentation. When you use V&B services, you are agreeing to the collection, transfer, manipulation, storage, disclosure, and other uses of your information as set out in this Privacy Policy. Privacy is important, so please read it carefully.

If you have feedback or suggestions on how to make our Privacy Policy better, please email us at

At V&B, we respect and protect the privacy of visitors to our website (together with the other websites we own and control, the "V&B Websites"), and our customers who use our on-demand product innovation management solution, tools, and services offered on the V&B Websites (together with the V&B Websites, the "Service"). This Privacy Policy ("Policy") explains how we collect and use visitors' and customers' information, particularly personal information, as part of the Service. The information V&B collects and uses is limited to the purpose for which customers engage V&B and other purposes expressly described in this Policy. Any discussion of your use of the Service in this Policy is meant to include your visits and other interactions with the V&B Websites, whether or not you are a user of V&B's on-demand product innovation management solution.

What do we mean by personal information?

In this Policy, "personal information" means information or an information set that identifies or could be used by or on behalf of V&B to identify an individual. Except as described in this Policy, V&B will not give, sell, rent, or loan any personal information to any third party.

Personal information does not include "Usage Data" which we define as encoded or anonymized information or aggregated data we collect about a group or category of services, features, or users which does not contain personally identifying information. Usage Data helps us understand trends in usage of the Service so that we can better consider new features or otherwise tailor the Service. In addition to collecting and using Usage Data ourselves, we may share Usage Data with third parties, including our customers, partners, and service providers for various purposes. This includes helping us better understand our customers' needs, improving the Service, as well as for advertising and marketing purposes. We do not share Usage Data with third parties in a way that would enable them to identify you personally.

How do we collect, use, and share your personal information and other information?

Information you provide to us

When you register for the Service, we ask for personal information, such as your name, address, phone number, email address, credit card information, as well as certain related information like your company name and product name. If you sign up for a free 30-day trial account, you are not required to enter your credit card information unless and until you decide to continue with a paid subscription to the Service. V&B uses a third-party intermediary to manage credit card processing. This intermediary is not permitted to store, retain, or use your billing information for any purpose except for credit card processing on V&B's behalf.

V&B may use the personal information you provide for operating the Service, tailoring the Service to your needs, billing, identification and authentication, communicating with you about the Service and your use of the Service, sending you marketing materials (subject to your opt-out option), for research purposes, and to generally improve the content and functionality of the Service.

V&B has legitimate interests in processing personal data:

  • Providing marketing materials, templates, and other educational materials that may require an email address to access.
  • Providing you with access to your account through a registered email address.
  • Emailing you helpful product information during your free trial. You may unsubscribe from these emails via a footer link in each email.
  • Emailing you about activity in your account. You may configure your notification preferences in your V&B account.
  • Emailing you about ideas or feedback that you have provided to V&B or a customer of V&B for which we are a data processor.
  • Contacting you regarding questions you submit or requests you have made.
  • Displaying public comments, feedback, reviews, and success stories in online public forums. If you object to this display, please email with your objection.
  • Providing you with video content and measuring how and where videos are viewed.
  • Providing you with support content and measuring how and where content is viewed.
  • Maintaining the security of the Service through log and backup retention.
  • Integrating with identity provider systems configured in accounts that you access.
  • Logging and analyzing errors that occur while you are using the Service.
  • Measuring performance of requests that you make to the Service.
  • Analyzing your usage of the Service.

If you object to this processing of your data, please contact If we are unable to honor your objection, we will let you know that we are unable to do so and why.

V&B may also share your personal information with its third-party service providers (such as its credit card processors and hosting partners) to provide the necessary hardware, software, networking, storage, and other services we use to operate the Service and maintain a high-quality user experience.

The Service does not support "do not track" requests.

Information provided under data protection agreements

Customers of V&B may provide us with personal data or instruct us to collect or process personal data on their behalf. We use data for purposes described in this Privacy Policy and provide mechanisms to update personal data and unsubscribe from certain communications. If you have questions or concerns about how an V&B customer is using this data, please contact and the V&B customer if contact and privacy information is available.

Log files

As is true with most websites, V&B gathers certain information automatically and stores it in log files. This information includes internet protocol addresses as well as browser, internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data. Occasionally, we may connect personal information to information gathered in our log files, as necessary to improve the Service for individual customers. We take steps to anonymize this data over time. Otherwise, we generally use this information as we would any Usage Data, to analyze trends, administer and maintain the Service, or track usage of various features within the Service.


A "cookie" is a small software file stored temporarily or placed on your computer's hard drive. The main purpose of a cookie is to allow a web server to identify your computer and web browser and then tailor web pages and login information to your preferences. Cookies help us promptly display the information you need to use the capabilities of the Service and other information which we consider to be of interest to you. By gathering and remembering information about your website preferences through cookies, we can provide a better web and marketing experience. Cookies don't give us access to users' computers, and the information we collect through cookies doesn't include personal information.

When you use the Service, we utilize "session cookies," which allow us to uniquely identify your browser while you are logged in and to process your online transactions. Session cookies disappear from your computer when you close your web browser or turn off your computer. We also utilize "persistent cookies" to identify you as an V&B customer, agent, or end user and make it easier for you to log into and use the Service. Persistent cookies remain on your computer after you close your web browser or turn off your computer.

We utilize various categories of cookies, which are summarized below along with the options available to you to manage them.

Essential: Essential cookies are those that are critical to the functionality of the Service. We use these cookies to keep a user logged into the Service and remember relevant information when the user returns to the Service.

Functional: We use functional cookies to track users' activities in the Service, understand their preferences, and improve their user experience. These cookies can also be used to remember configurations of the Service that you can customize.

Marketing: We may engage third-party providers to serve a variety of marketing cookies that enable us to track and analyze usage, navigation, and other statistical information from visitors to the V&B Websites. This information does not include personal information, though we may reassociate this information with personal information we have collected when it is received. Marketing cookies are also used to track the performance of our advertisements and are employed by third-party advertising networks that we utilize. These ad networks follow online activities of visitors to the V&B Websites and use this information to inform, optimize, and serve tailored advertisements on the V&B Websites or on other websites you visit that we believe would most effectively promote the Service to you. We also use third parties to collect information that assists us in other methods of "remarketing" our Service to visitors to the V&B Websites, including customized email communications.

You can generally accept or decline the use of cookies through functionality built into your web browser. We obtain consent for placement of non-essential cookies in jurisdictions that require it. To revoke your consent, you should delete the cookies.

If you want to learn more about cookies or how to control or delete them, please visit for detailed guidance. In addition, certain third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here. Please note that if you do elect to disable your web browser's ability to accept cookies, you may not be able to access or take advantage of many features of the Service.

Many jurisdictions require or recommend that website operators inform users as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies. If you are a customer of V&B, it is your responsibility to inform the individuals with whom you interact using the Service as to the types of cookies utilized in the Service and, as necessary, to obtain their consent. If you require more specific information as to the nature of the cookies utilized in the Service for purposes of fulfilling these obligations, please contact us by email at

Web beacons

We may also employ web beacons to help us better manage content in the Service by informing us what content is effective. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of internet users. Unlike cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on websites. We tie the information gathered by web beacons to personal information we otherwise collect and use them in our HTML-based emails to learn which emails have been opened by recipients. This allows us to mark in-app notifications as read that you have already received via email and also allows us to gauge the effectiveness of our marketing campaigns as well as to operate and improve the Service. You can opt out of these emails by following the unsubscribe instructions in the emails.

Other information sharing

In addition to the purposes described above, we disclose personal information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We may also share such information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or as otherwise required by law.

Links to other websites

The Service contains links to other websites and web applications that are not owned or controlled by V&B Please be aware that we do not determine and we are not responsible for the privacy practices or content of such other sites. We encourage you to be aware when you leave the Service and read the terms of service and privacy statements of other websites and web applications linked to the Service. This Policy applies only to information collected by the Service.

Public forums

The Service (including the V&B Websites) offers publicly-accessible blogs, community forums, and ideas portals. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, community forum, or ideas portal, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. You may also be asked by third-party ideas portal owners to consent to additional uses of your personal information. Please be aware that consent may allow for the use of your information outside of the Service. V&B is not responsible for the privacy practices of third parties where you consent to additional use of your personal information.

Customer testimonials, comments, and reviews

From time to time, we post customer testimonials on the V&B Websites which may contain personal information. We obtain the customers' consent to post their names along with their testimonials.

Protection of information

V&B is committed to ensuring the security of your personal information. We utilize precautions to protect the confidentiality and security of the personal information within the Service, by employing technological, physical and administrative security safeguards, such as firewalls and other security procedures. For example, when you enter sensitive information (such as login credentials and all your activity on our Service platform), we encrypt the transmission of that information using transport layer security technology (TLS). These technologies, procedures, and other measures are used in an effort to ensure that your data is safe, secure, and only available to you and to those you authorized to access your data. However, no internet, email, or other electronic transmission is ever fully secure or error-free, so you should take care in deciding what information you send to us in this way.

Privacy Shield notice for users in the European Union

V&B complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. V&B has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. In cases of onward transfer to third parties of data of EU individuals received pursuant to the EU-U.S. Privacy Shield, V&B is potentially liable. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program and to view our certification, please visit

In compliance with the EU-U.S. Privacy Shield Principles, V&B commits to resolve complaints about our collection or use of your personal information. Individuals in the European Union with inquiries or complaints regarding our Privacy Shield policy should first email V&B at

V&B has further committed to refer unresolved Privacy Shield complaints to the EU Data Protection Authorities. Contact details for the EU data protection authorities can be found at V&B will cooperate with the appropriate EU Data Protection Authorities during investigation and resolution of complaints brought under Privacy Shield. These recourse mechanisms are available at no cost to you.

The Federal Trade Commission has jurisdiction over V&B's compliance with this Policy and the EU-U.S. Privacy Shield Framework. As a last resort, privacy complaints that remain unresolved after pursuing these and other channels may be subject to binding arbitration before the Privacy Shield Panel to be created jointly by the US Department of Commerce and the European Commission.


If you are an V&B customer and would like to opt out of getting marketing communications from V&B, please email us at or follow the unsubscribe instructions included in each marketing email. Please note that if you are a trial or paying customer, you cannot opt out of service and system-generated emails, but many email notifications are configurable to suit your preferences. Requests to opt out of transfers to our third-party vendors will also be considered, but limitations on data sharing may make it difficult or impossible to provide the Service in this manner.

Correcting and updating your information

Customers may update or change the personal information they have provided V&B by logging into the Service and providing such additional information where applicable. If you are our customer and would like to gain access to, or request deletion of information we have collected as "data controllers" or as your “data processor,” please contact us at

Data retention

V&B will retain personal information we process on behalf of our customers for as long as needed to provide Service to our customers, subject to our compliance with this Policy. We may further retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and for legitimate interest uses.

Changes to the Privacy Policy

We may make material changes to this Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the Service constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of the Service.

Business transactions

V&B may assign or transfer this Policy, your user account, and related information and data including any personal information to any person or entity that acquires all or substantially all of the business, stock or assets of, or is merged with V&B

Contact us

If you have questions regarding this Policy or about the privacy practices of V&B, please email us at